Steven Ostrowski Posts

The old line about “what you do when you assume” is alive and well in the business world, at least in the view of noted business consultant and best-selling author Peter Sheahan.During yesterday’s opening keynote speech at Breakaway 2011, Sheahan said the biggest obstacles in the selling process are often wrong assumptions made by sellers.“It’s often not the buyer getting in the way of the seller exploiting the opportunity, but the seller not fully understanding the opportunity,” said Sheahan, f ...