Pam Avila Posts

Over and over, MSPs and VARs ask me how to know when their clients can benefit from UC (unified communications). The answer is easy – and complex at the same time. First of all, ‘unified communications’ is not a product or a group of products. It is a strategy for integrating elements of voice, data, video, and mobility to provide solutions for a wide range of customer business issues and other organizational problems. Second, depending on the customer issue that is being addressed, a ‘UC soluti ...

How often do we resist change – dig in our heels to avoid it – only to find out that a change has brought such positive results that we wonder why we didn’t do it sooner? For VARs, MSPs, and integrators there are amazing opportunities being created by advances in our technology as well as changes in why and how customers are buying today. But these new opportunities require some changes to your business model and strategy. “Even if you’re on the right track, if you’re sitting still the train wil ...